Indeed, a more varied perspective on the races glories and setbacks is more sweet to read. Each army book should make sense visavi the others.
When your read the present Empire book or the Greenskin book, sure there are glories to be told, but still, it is about grim struggle, not about soon crushing everything before them.
Even greenskin, with all the stories about their glories, also have mentions about their defeats.
And I trust Shadowlords word and taste above yours in this regards, Philly. Shadowlord is the GW master fanboy here, and when he gets critical, he usually have on his feet. He donīt go of whining for nothing. If he have issues with GW stuff, they are usually true issues.
I liked to own many army books, not because I fielded all armies, or because I needed all for military intelligence, but because they complemented each other, told another part of the story and gave you a wider picture.
But books briming with Hyperbole about one race does not really add anything. GW just lost some bucks. I might have bought the book if the Beasts where made a bit more interesting, now, they just sound angry and awesome. Not very interesting.
Just shows that they are a bit... redundant. There are Orcs & Goblins. Who needs others when you got such awesome kickers as antagonists!

All other "Bad guys" looks rather pathetic in comparission.
Oh, wait, I can hear the complains coming. 40K orkz are all glorified! They never loose etc...
Sorry, but that would be bollocks. They never loose not because they donīt but because they just live for the fight. If you die having a good fight you just won the great Green lottery!
Also, the story of Grazhkull is tied with the story of Yarrick. Both showing a grudging respect for each other, and the description of the Armageddon wars are a story of glories and defeats for both sides.
That is how all fluff should be, less "WERESOLEEETTTTROXOR!!!" However, that stuff appeals to the Timmys. And it seems to appeal to more mature fans aswell, but they seem less able to accept that it appeals on that basic level and claim it is exellent and not overdone.
